Why DFW Exists

In today’s world, if you’re in business, you need effective writing skills. You need to know how to write compelling web copy, engaging blog posts, expert articles, interesting ebooks, strong sales pages, smart calls to action… make no mistake: Your writing skills are crucial.

In fact, it’s safe to say that without effective writing skills, you could end up stuck in a job you hate, working for someone else for peanuts while you wait for 5 o’clock to come around.

Throughout my career as a professional writer, I’ve seen it happen time and again: So many people’s dreams go down the drain because they lack writing know-how.

Don’t get me wrong – most of these people were okay writers. Some even thought they were pretty good. Generally speaking, they were right: They could spell, knew the grammar and punctuation rules, and wrote a fair sentence.

But I’ve seen I’ve seen many writers for hire who couldn’t land any work. I’ve seen business owners close down their website and get a job working for someone else. I’ve seen $20,000 websites full of words that can’t bring in a single sale.

And it hurts.

These people are good people – people with talent and smarts and wit and charm. They have good ideas. They offer great products and excellent services. They’re people who deserve to succeed.

They just don’t have the writing skills they need – the kind they don’t teach you in school.

So they struggle. They don’t know what to write, or how to write what they want to say. They don’t know which writing techniques to use, or when to use them. They feel uncertain and wonder whether their writing is “good enough”. They try… but it’s just not enough.

The result, unfortunately, is weak, amateur, ineffective content that just doesn’t work.

Let me tell you a story.

I own a website design and copywriting company with an international client base and a Top 10 Blog for writers. A few years back, I needed to hire a junior copywriter to keep up with demand.

I put out the call to thousands of my readers, fans, and followers, and I posted the opportunity on job sites listing to tens of thousands of hopefuls. You can imagine what happened next:

I heard back from hundreds of applicants interested in the job.

Of those hundreds, exactly 3 writers earned a second look.

Of those 3 writers, only one made the cut.

I didn’t have to read beyond the first few sentences. In just a few words, in an email specifically requesting a job as a writer, most who applied demonstrated they didn’t have the basic skills to hack it.

A lot of these people were smart. They were motivated. They were talented and clever and witty and sounded like pretty awesome people. But I had to gently reject their applications.

I had to tell them that they showed talent but needed to improve their writing skills.

This made me sad.

During that time, I worked with hundreds of clients who came to my company looking for a new website. I talked with them, discussed their goals and delivered stunning websites that responded to their every need. Some clients paid over $20,000 to present their business in the best possible light.

When I asked these clients about website copy, they’d shrug. “We’ll write it ourselves, I guess.” They’d invested all their money on the design and hadn’t even considered the crucial website copy they’d need.

They thought, “How hard could it be?”

I watched those beautiful websites get filled with bad copy – really bad copy. The kind that took all the wind out of the website’s sails – and the company’s sales, too.

There’s more. Every week I’d receive many requests from hopeful people who wanted their guest post featured on my Top Ten blog… but the articles they sent me were so badly written that I spent more time rejecting them than I did accepting them.

Over 95% of the guest post submissions I receive today don’t make it to my blog.

When it comes to bad writing, I’ve seen it all. Emails from smart entrepreneurs falling flat. Sales pages that don’t convert. Boring blog posts that don’t get any attention. Website copy that’s full of jargon and empty of meaning. Pitches and presentations that go all wrong.

All because of a lack of effective writing skills.

By effective, I mean writing in a way that gets business results.

I used to get tons of emails from people. “How?” they asked. “How can I improve my writing? What books do you recommend? Is there a course I can take? Who can teach me what I need to know to become a better writer?”

My answer was honest: “I don’t know.”

I didn’t know of any writing courses that would help. I didn’t know of any books on writing that were worth it. There were (and still are) plenty of resources for fiction writers and tons for sales copy, and there were (and still are) plenty of blogs that offer amateur advice, but none – not one – are for business owners who need to learn effective writing skills that help them succeed.

In my own career path, I’ve wasted a lot of time and money reviewing books, blogs, courses and products that made big promises but that were empty and hollow or that didn’t give me anything in the way of practical how-tos. Some were boring.

Some were just bad.

One day, I decided enough was enough. If no one out there would teach these people what they needed to know, then I would.

And I was determined to create a writing course that made a difference in people’s lives – a real difference. This course had to work for a wide range of people: bloggers, CEOs, retail store owners, crafters working in their garage, consultants, speakers, entrepreneurs…

This writing course was for business owners. For people who needed effective writing skills so they could earn clients, sales and money.

People like you.

Helping you succeed matters to me.

I spent an entire year of my life and invested tens of thousands of dollars to plan, create, and build this course. I woke up every single morning to put in long days of writing, refining, brainstorming, editing, tearing my hair out, and begging for another cup of coffee.

That’s how committed I am to your success.

I hate seeing people struggle or fail – especially when I know it doesn’t have to be that way. Hearing, “This made a difference in my life,” gets me leaping out of bed every single morning. It’s why I do what I do: I care.

Damn Fine Words has now been around for several years, hundreds of students have worked with me, and the results are in:

This is the online writing course you’ve been waiting for – the one that could completely change your writing, your business… maybe even your life.