The rumours are true…
Good writing skills give you a distinct business advantage.
Being in business used to be fairly simple. You’d open a shop, hang up a sign, and advertise in local newspapers. You’d serve your clients, make them happy, and you’d do fairly well.
But then the internet came along… and it changed everything.
These days, if you want your business to grow and succeed, you need to be able to write great content – and lots of it. Google needs content to list your website in search-engine results. Potential customers need content to learn about what you offer. People need content to engage with you and your business, pay attention to what you offer, and become buyers of what you sell.
Your business success depends on your writing skills. It needs you to write compelling website content. Write engaging blog posts. Write newsletters that build your list. Write ebooks to convey your expertise. Write persuasive copy that converts. Write emails and autoresponders and articles and reports…