The rumours
are true:

Writing great content is crucial to your business success.

Search engines need fresh content to find your website and show it to people searching for what you sell. Potential clients need credible content to learn about and engage with your business. Customers need convincing content that persuades them to buy. Readers, followers and fans need continual content to stay loyal, share your posts and recommend you on social media.

It’s safe to say that if you’re not producing good content for your business, you won’t go far.

In fact, it’s likely you’ll fail.

This isn’t news. The industry leaders and experts have been telling you this for years. They tell you to write compelling website copy to pull in new customers. Write engaging blog posts that resonate with readers. Write newsletters to promote what you sell, write ebooks to convey your expertise, write free downloads to build your list, and write persuasive sales pages to convert leads into sales.

Write, write, write…