The rumours are true…
Being in business has changed.
It used to be that you could open shop, hang up a sign, advertise in local newspapers and do fairly well. You’d serve your clients, make them happy, and reap the rewards.
Today, you need good writing skills, because they give you a distinct advantage in business.
Google needs content to show your business site in search-engine results. Potential customers need content to learn about what you sell. People need content to learn about your services and get excited about what you offer. Readers, followers and fans need content to engage with your brand and talk about what do to everyone they know.
All the experts tell you this. You need to write compelling website content. Write engaging blog posts. Write newsletters that build your list. Write ebooks to convey your expertise. Write persuasive copy that converts.